Social Media Data, everyone needs it, most people don’t understand it, some people don’t use it and quite a few totally ignore it.

Yet, it serves as the corner stone of any business and guides us to create content that resonates deeply with our clients.

So, how do you best make use of Social Media Data?

1. Understand Your Audience

Begin by delving into your audience. Who are they? What do they do? Where do they live? What do they like? Do they have pets? How many kids? Are they single, married or divorced? Are they prone to being big spenders? What cars do they drive?

Most of our Social Platforms such as Facebook, Instagram, LinkedIn etc. offer invaluable data on demographics, preferences, and behaviors through their analytics.

By reviewing this information, you can tailor your content to address the specific interests and needs of your followers and it helps you with building more meaningful connections.

2 . Stay on top of the Trends

“Trends on social media are like ocean waves, they rise and fall swiftly, and the key to success is not just riding them, but understanding the currents beneath.” – Unknown

A dynamic landscape, with trends emerging and evolving rapidly, that is Social Media in a nutshell. If you need to ensure relevance and increase the likelihood of engagement with your content you need to utilize tools like Google Trends and other social listening platforms to monitor popular topics and hashtags within your industry.

3. Narrative Building

Now that you have a clear understanding of both your audience and current trends, you can start building a narrative that is both authentic and engaging. Your brand’s tone of voice will play a crucial role here. In most cases, as quoted by SPROUT SOCIAL – “Your brand voice encompasses the distinct personality a business curates to communicate with its target audience across mediums.”

But do not forget to ensure consistency in style and messaging as you will need this to build brand recognition and nurture a connection with your audience.

4. Making use of Visual Data

It pays to incorporate data visualizations like Infographics, charts, and graphs as they can enhance your narrative and convert complex information into digestible visuals, making your content more engaging and shareable. This approach will not only inform but also captivate your audience, encouraging them to interact with your content.

5. Measuring the Impact

Your content just sitting there looking pretty is not going to help anyone. You need to know what its doing. So, after deploying your content, assess its performance, through metrics such as engagement rates, shares, and comments. This data will provide you with insights into what resonates with your audience and allows for continuous refinement of your narrative strategy.

6. Respecting Diverse Perspectives

Let’s face the facts.

Not everyone is going to like your content, some might even flat out hate it. While the data provides direction, it is imperative to acknowledge and respect differing opinions within your audience.

It’s up to you to create an environment of civil discourse, encouraging open dialogue and valuing diverse viewpoints. This critical approach not only enriches the conversation but also builds trust and credibility with your audience.

A business that respects it’s audience receives respect.

So where do we stand. Now that you have an idea of what needs to be done.

Understand that fact that leveraging data to build a narrative for your social media content is a multifaceted process. By working on all the points we have discussed above, you create content that is not only compelling but also deeply resonates with your audience.

And as always, if you need some help with figuring out what your content is actually doing, have look at our services to see what all we can help you with or get in touch using our contact form.