Depending on your audience and goals, you can create blog posts, videos, infographics, social media posts, podcasts, case studies, whitepapers, and more.

Tools like content management systems (CMS), keyword research tools, analytics platforms, and graphic design software can aid in content creation and management.

Key performance indicators (KPIs) like website traffic, engagement metrics (likes, shares, comments), conversion rates, and search engine rankings can measure success.

Content repurposing involves taking existing content and adapting it for different formats or platforms. It maximizes reach and efficiency. Eg:- a Video from a blog, a blog from an infographic etc.

Story-based content is effective because it resonates emotionally with audiences, making your message more memorable and engaging. To incorporate it, focus on creating narratives around customer experiences, brand history, employee stories, and real-life scenarios that align with your brand's values and mission.