For those who think, brand visuals are not important.
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May I ask – How many times have you looked at yourself in the Mirror today?

Your wardrobe mirror, the bathroom mirror, the elevator mirror, the rear view mirror, your
phone.

How many times have you adjusted your hair, straightened that dress, cleaned up the
crusty eye corner.

Be it personal or be it commercial, your “Brand”, I believe, is the perception of the people
that “SEE” you.

If its about you as a person, would you be leaving that up to chance? I do not think so. You
would take the utmost care, for sure.

When it comes to our businesses though, I am sorry to say most of us leave it to chance in
the hopes that something will work out.

In most cases it is the budget (I would say around 90%, correct me if I am wrong) – and an
example of a comment would be – My aunties cousins dad’s relatives friends kid is a
content creator and they can do it for “FREE”. Of course by all means do so. They might be
amazingly talented and capable and you might get what you need.

But my question to you would be – “DO YOU KNOW EXACTLY WHAT YOU NEED”?

Do you know what you need, that will work for your business or are you playing the lottery.

Imagine going for a corporate meeting where you are sure of a deal closure. Would you
knowingly go without preparing yourself. I am sure you know what you “NEED” to get from
that meeting. Would you not?