Welcome To Stress Free Branded Content

Piuma Italian &
Mediterranean
Restaurant

client

Piuma Italian & Mediterranean Restaurant

keyword

Brand Development, Photography, Video Creation, Content Strategy

E

mbarking on their debut in the RAK culinary scene, Donato & Roberto, the founders of Piuma Restaurant sought our expertise to establish its brand identity within the F&B space from scratch. Our collaboration was pivotal in not only shaping their brand but also in creating a cohesive and inviting experience for their future patrons. Our partnership with Piuma Restaurant was a journey of creating and launching a new culinary brand. Together, we crafted an immersive experience that celebrates their culinary artistry and hospitality. From establishing a strong brand identity, to creating months worth of content and to enhancing customer engagement, our collaboration with Piuma ensured a successful launch and laid a solid foundation for their continued success in the competitive restaurant industry.

The Challenge

How do we garner interest for a new Italian and Mediterranean restaurant and how do we differentiate them from the rest of the players in the RAK Market.

Our strategy

Since Donato was well-connected in RAK and an absolute showman in the front of the lens and as a person, we decided to leverage his camera-friendly nature in all our initial
content. Once the content was ready, we shared it within all the local groups he was part of to generate initial interest. The restaurant's theme centered around family and friends, which we aimed to showcase. Subsequently, the lifestyle content focused on families and friends enjoying a day out at the restaurant. The push with the local groups gave us the jumpstart we needed, and interest slowly grew. Once patrons experienced our offerings and the hospitality of the staff and owners, well... you know the rest. The Google ratings say it all.

Talk with us today